In today’s digital-first world, video marketing has become one of the most essential tools for brand communication. Videos grab the attention, convey feelings, and tell stories like no other medium. However, with the countless video styles out there to choose from, how can you discern the one that most suits your brand? We at We Do Effects are experts in helping businesses create visually compelling videos that resonate with their audience. The following is a confluent guide exploring the procedure of choosing the right video style that aligns with your brand..
1. Understand Your Brand Identity
Your brand identity forms the basis of all your marketing attempts, including video production. Where The app needs to be appropriate with what you stand for in terms of brand identity, those issues you need to ask are:
- What are your brand’s core values and why is it a brand?
- Who is your target audience and how do they perceive your brand?
- What do you want your video to feel like? What other messages do you want to send?
For example, if your brand values being youthful, innovative, and bold, dynamic and vigorous videos, like on motion graphics and short TikTok-style clips, would be the right way to go. For luxury brands, on the other hand, cinematic storytelling or elegant product videos could be more fitting.
2. Set Your Goals
Different types of videos serve different purposes, so clarify the aim of your video campaign, as this will narrow down your options. Here are a few video goals and the video styles that work well:
Brand Awareness: Consider using storytelling videos, a peek at your company culture, and even an animated explainer policy to engage in a stunning way in exposing and memorable introduction to your brand.
Lead Generation: Educational content like webinars, how-tos, and so on establishes you as an industry expert, thereby attracting new customers.
Product Promotion: Product demos, shoppable videos, and 3D animations deliver a great platform for showcasing feature sets and their benefits.# Engagement: Short videos like Instagram Reels and TikTok can be used to elicit likes, shares, and comments.
3. Matching the Style with Platform
Where do you share the video matters: each medium has its style, audience behaviour and best practices. For instance,
YouTube: Big content pieces: tutorials, product reviews, brand documentaries.
Instagram and TikTok: snappy vertical videos catching their eye and cool music to go along with it
LinkedIn: Professional, thought leadership content like case studies or testimonials
Your Website: A good video for greeting visitors and explaining your value proposition.
We Do Effects designs a video suitable for various platforms to make your brand message matter whatever this video is shared with.
4. Think of Budget and Available Resources
Not all video styles require the same level of investment; therefore, here are few styles suitable for small, medium, and bigger budgets:
Low to medium budget: live-action videos or basic animations that won’t break the bank and are also very impactful would do well.
Medium to higher budget: 3D animations, high-end cinematography and shoppable videos are larger investments, but the return is guaranteed.
Keep in mind that even a small budget can go a long way. Even if simple, effective video formats like testimonials or vlog-style videos can relate exceedingly well with your audience.
5. Types of the Video Styles That May Be Good for You
Listed below are the popular video storytelling components and a few associated best-appropriate applications for them:
Explainer Videos: They are used to deliver an easy-to-comprehend or explanationally difficult yet essential concept or product/service. Animated explainers are even more attractive and easier to follow.
Custom Video Ads: Engaging visuals that deliver a result.
- Social Media Content: Appropriate for optimized social platforms such as Instagram, Tiktok, or YouTube.
- Shoppable and Interactive: Brings about more engagement and sales.
- High-End Production: Feature writing and editing for each still so it resonates with the story and the brand.
Conclusion
Selecting an appropriate video style for your brand may seem daunting, but with a clear understanding of your goals, audience, and budget, the project becomes more manageable. Whether you need a stylish product demo, telling a heartfelt story, or creating a quick social media clip, the right video style can give a different dimension to your brand and deepen its connection with your audience.
Excited to see your brand coming to life via video? Contact We Do Effects and let’s make something that will always be remembered.
