Video Marketing
Video Marketing: What Exactly Is It?
Simply put, video marketing is strategic use of the videos to promote, market, and build your brand, products, and services. This is not merely about shooting a video — it is about telling engaging stories with which your target audience identifies and connects emotionally, thus building credibility and spurring them into action. Be it enhancing brand visibility, customer engagement, or conversion, video marketing stands as your most potent visual communication medium.
Attention-wise, videos always come first, especially in a digital market filled with short attention spans and an overflow of content. From 15-second spots to TV commercials, the video takes the client's message and turns it into something even more easily remembered, building a great rapport for the brand itself.
Why is Video Marketing Important for Your Business?
- Increase Engagement: People retain 95% of the message if they watch it on video, versus a mere 10% when reading the same message in print. Videos get shared, liked, and commented on, greatly amplifying your social networking presence.
- Convert More Visitors into Customers: Landing pages with video can increase conversions by up to 80%. Be it a TV advertisement or a social media campaign, a good video manages to convert views into sales.
- Boosted SEO Ranking: Google is 53 times more likely to rank 1st a website with video content. Provided that you use the right video, it will complement your SEO greatly and increase visitors' stay on your site.
- Increase Brand Recall: This is your time to show your personality and what you can do with your product, leaving a strong imprint on the minds of the viewers. If executed perfectly, videos make those emotional correlates with the viewers that text alone cannot.
- Higher ROI: According to Wyzowl's Video Marketing Survey, 89% of marketers say video gives them a good return on investment. The impact of your video rests really on the value and creativity of the video content itself and how it affects the viewers standing in terms of their awareness towards your brand.
Types of Video Marketing We Provide
The firm We Do Effects UK does not only make videos; we create visual stories that stir the soul. See the major video marketing categories for which we possess expertise:
- TV Advertising: Disseminate your marketing message far and wide with impactful commercials that put your brand as first in public perception. We provide cinematic TV commercials that stand apart and yield results-in full honesty-from conceptualizing to final editing.
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- Scriptwriting, casting, and full production
- Integration in Ad campaigns
- Delivery of application-ready formats for broadcast and streaming
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- Music Videos: Be it independent artists or record labels; we translate your music into a stunning visual experience. Our creative team collaborates with you to develop video expressions for your sound that are very emotional, beautiful, and easy to share.
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- Creative direction and storyboarding
- On-location or studio shoots
- Full postproduction and editing
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- Social Media Videos: When you want to keep attention, the first 3 seconds count. We whip up a platform-specific wide range of videos for Instagram, TikTok, YouTube, Facebook, and beyond. Short but very effective, these videos work wonders for promos, reels, stories, and ads.
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- Vertical and square formats for mobile
- Includes motion graphics and captioning
- Trend-informed and brand-approved
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Social media videos from us help your brand go viral, sell products, or share a story.
TV Advertising
Disseminate your marketing message far and wide with impactful commercials that put your brand as first in public perception. We provide cinematic TV commercials that stand apart and yield results-in full honesty-from conceptualizing to final editing.
- Scriptwriting, casting, and full production
- Integration in Ad campaigns
- Delivery of application-ready formats for broadcast and streaming
Music Videos
Be it independent artists or record labels; we translate your music into a stunning visual experience. Our creative team collaborates with you to develop video expressions for your sound that are very emotional, beautiful, and easy to share.
- Creative direction and storyboarding
- On-location or studio shoots
- Full postproduction and editing
Social Media Videos
When you want to keep attention, the first 3 seconds count. We whip up a platform-specific wide range of videos for Instagram, TikTok, YouTube, Facebook, and beyond. Short but very effective, these videos work wonders for promos, reels, stories, and ads.
- Vertical and square formats for mobile
- Includes motion graphics and captioning
- Trend-informed and brand-approved
Social media videos from us help your brand go viral, sell products, or share a story.
Final Thoughts: Let Your Brand Be Seen and Heard
Video production has become indispensable in the present-day marketing vista patronizing the visual breathe. It is the time wherein with much competition for attention, only brands that invest in the right high-quality video content that touches people in an emotionally relevant manner will be able to stand apart.
At We Do Effects UK, creativity and technology, backed up by strategy, combine to create strong video content. Our videos are meant to engage, inspire, and convert, whatever platform or purpose they are intended for.
Do you want to make your brand unforgettable? We say "Go ahead!" and help put that vision into a working form.
Frequently Asked Questions (FAQ's)
Depends on what kind of video it is and how it is constructed. A simple social media video might take a couple of days, whereas a TV ad or music video might require anywhere from 2-to-4 weeks in planning, shooting, and editing.
Absolutely. From concept and writing through casting and post-production, we handle it all. You can come to us with a rough idea, or we’ll build from scratch.
Yes, we work with companies of all sizes. Be you a startup or an established brand; we tailor our video marketing services to suit your needs and budget.
We make videos for the TV, YouTube, Instagram, Facebook, TikTok, and much more. The purpose behind each video is to promote the one-for-one platform for maximum thought.
Just contact us for a free consultation. We’ll discuss your goals, recommend the right video strategy, and provide a custom quote.
Let’s make some noise—strategically. Contact us today for a custom quote or a free consultation on your next audio marketing campaign.