Jingles
Have Your Brand Heard, Remembered, and Hummed.
Some are seen. Others are heard. Only a handful remain in memory. An effective jingle is not merely a tune. It is a musical imprint in the hearts of your customers. At We Do Effects UK, we create custom-made brand jingles designed to delight the ear yet anchor a brand in the memory of its customers.
Typically, if a startup is forming its mark in the business or if an established brand looks to refresh its identity, the jingle becomes the very melody that the audience does not want to forget.
What Is a Jingle?
A Jingle in advertising is a short, catchy piece of music designed to promote a product, service, or brand. This catchy music is paired with a short lyric that conveys the character, message, or slogan of the advertising brand.
Think of jingles as audio logos. Just like your visual logo stands for your brand at a glance, your jingle does the same through sound.
A few seconds of musical magic have carried some of the most renowned and iconic jingles—I'm lovin' it for McDonald's or Just Do It in Nike's sonic branding—for decades into brand recall.
Why Jingles Work?
- Emotional Connection Through Music: Music triggers the formation of memories and activates feelings. A nicely crafted jingle would reach your audience deeper to an individual level, where it could feel joy, trust, nostalgia, or even urgency, depending on what emotions you want your brand to communicate.
- Unmatched Brand Recall: Studies suggest that people remember music even more than spoken or visual ads alone. A good jingle stays in the mind of a customer for days, maybe even years, long after the commercial is finished.
- Instant Brand Recognition: It becomes your audio logo-the tempo, notes, and instrumentation. As time passes, customers will associate this tune with the product or service, engendering trust and familiarity.
- Cost-Effective and Reusable: A great jingle is cheaper than a video and progressive but can still be used on various platforms for years with very little upkeep.
- Our Jingle Creation Services: We Do Effects UK handles the complete process of jingle production, right from the conception to the composition and final recording. We collaborate with musicians, composers, lyricists, and vocalists greatest in their respective fields so that every jingle casts a strong impact on the viewer and stays true to the brand.
- Brand Discovery: We begin with the strategy session wherein we nail down the brand tone, the audience, the brand core message, and the purpose. Is the brand fun and playful, or is it more classy and refined? The sound will be shaped accordingly.
- Lyric Writing: Our copywriters create some catchy, relevant, and on-brand lyrics that express the whole key message with just a few lines-with the intention of keeping it short and memorable.
- Music Composition: The music composition includes laying down an original melody, and we do just that-we do original compositions and not generic ones. Whether it is pop, soulful, or pure folk, we create music based on your creative input.
- Voice Selection: We may select from a wide range of professional singers and voice artists-male, female, child, or even a group- whoever best fits the persona of your brand.
- Studio Production: Our recordings are at the highest studio level, with mixed vocals, music, and effects merged together into a polished jingle ready for air.
Where and How Will You Use Your Jingle?
Valuable jingles can have an extensive range of tangible uses across multiple touchpoints, making them an excellent investment. Jingles can fit in:
- Radio Ads
- TV Commercials
- Social Media Reels & Ads
- In-Store Branding
- IVR Systems/On-Hold Music
- Packaging Video
- Event Launches & Promotions
- Website or App Sound Branding
Types of Jingles That We Offer
We customize the style of jingles to suit your objectives and target audience:
- Short Sonic Tags (3–5 seconds): Sometimes at the end of an ad for branding. They are somewhat musical logos, the way Intel uses a signature note every time.
- Catchy Commercial Jingles (15-30 seconds): Radio or television ads might call for them. These use lyrics, music, and a message that is clear and loud so it can create as much impact as it possibly can within the short span of time.
- Brand Anthems (60+ seconds): They'll need them for events, digital ads, or campaign launches. These are your actual mini-songs that carry your brand story with some heavy emotion and drive.
- The We Do Effects Process: Here's how we go about creating your jingles.
- Consultation & Briefing: We gather brand detail, audience knowledge, and your creative vision.
- Concept & Lyrics: We show you jingle concepts and draft lyrics to get your input.
- Music Composition: Our composers create a few options; you choose your favorite.
- Voice Recording: Recording sessions will be held in a professional studio with the singer/s you have chosen.
- Final Mixing & Delivery: Final mix and master; in multiple formats, to be used on any platform.
What Makes Our Jingles Different?
- 100% Custom – No Templates or Stock Tracks
- Suited to Your Industry and Audience
- Fast Turnaround with Unlimited Revision
- Multilingual and Regional Options Included
- Expert Writers, Composers, and Sound Engineers
We build sonic personalities that last forever.
Final Thoughts: Let Your Brand Sing
A jingle is hardly just background music; it's the brand's personality translated into melody. It cuts through all the clutter, gets stuck in the memory of the audience, and forms an emotional connection that, at times, visual ads cannot.
At We Do Effects UK, we're more than just jingle writers. We sing your brand voice into existence.
Eager to hear what your brand sounds like?
Let's make something irresistible to hum for all of UK. Contact Us for a Free Jingle Consultation
OUR WORK